The group
A pillar is a market P& sells into. A layer is a form of value the group accumulates. Every pillar deposits into more than one layer, which is exactly why no partner can succeed alone.
| Layer | Craft | Operations | Commerce | Labs |
|---|---|---|---|---|
| P& ServicesFee income | Jewellery commerce builds, growth retainers | Implementation, integration, managed service | Launch, Evolve, Grow, Transform | Not yet |
| P& SoftwareRecurring revenue | Jewellery platform modules, configurator, clienteling | The route-service operating platform | Accelerators, integrations, CRO tooling | Venture platforms once proven |
| P& VenturesEquity ownership | Growth shares in the anchor jewellery business | Optionality on operator stakes | Equity-for-fee deals with high-conviction brands | Whatever survives the gates |
| P& LabsOptionality | Premium experience patterns reused everywhere | Automation and AI-insight patterns | Enterprise relationships that seed new ventures | The stage-gated pipeline itself |
Read it down the columns, not across the rows. The partner who only looks along their own row will consistently undervalue the group.
Pillar 01
Lead partner: Taylor Sullivan
Premium commerce IP, clienteling, configurators
Build one exceptional premium jewellery experience. Then sell the capability that made it possible to the several thousand jewellers who will never build it themselves.
The advantage is access, not the idea. Every vertical jewellery software vendor with real market presence is US headquartered and sells through quote-only pricing. Craft starts from inside a working premium jeweller, with real stock, real repairs, real valuations and real margin pressure, which is the one thing a software company serving this sector cannot buy.
What we sell
Pillar 02
Lead partner: Jack [surname]
Vertical SaaS, automation, recurring revenue, AI insight
A white-label operating platform for recurring, route-based service businesses. Already running inside one, already improving it.
Most vertical software companies are guessing. This one is not. The platform was specified by the people running a live workplace hydration operation, corrected by drivers and controllers, and paid for by an operation that needed it to work on Monday morning. The hard part now is subtraction: keeping what every route-service operator shares, configuring what differs by vertical, and removing what belongs to one company.
What we sell
Pillar 03
Lead partner: Jamie Pow
Generates cash and enterprise clients, builds delivery capability
Enterprise-quality commerce, delivered at materially greater speed and flexibility than a traditional transformation programme. The fastest route to cash in the group, and the engine that funds everything else.
The pitch is not that we build Shopify sites. It is that a premium retailer can now get enterprise-grade commerce in months rather than years, for a fraction of the cost, without accepting a worse result. Mainstream support for the previous generation of enterprise platforms ends between 2026 and 2028, which is a dated, verifiable window rather than an argument.
What we sell
R & D, group owned
New ventures, new IP, equity upside.
Labs is not an idea bucket. It is a funnel with gates, budgets, time limits and a kill switch, and the discipline of the gates is worth more to the group than any individual venture inside them. Two ventures in flight at most, one past Validate at most, five gates, each with a written kill test.
| Gate | Max time | Evidence required to pass |
|---|---|---|
| Discover | 4 weeks | A named customer segment, ten problem interviews, evidence the market could support £5m of revenue, a named person willing to own it. |
| Validate | 8 weeks | Twenty qualified conversations, five signed letters of intent or twenty-five paid pre-orders, a defensible wedge, a costed build plan. |
| Build | 6 months | Working product in customers' hands, three paying customers, unit economics modelled from real data. |
| Prove | 12 months | Retention data over two cohorts, payback under eighteen months, one repeatable acquisition channel. |
| Scale | Open | Separate legal entity, its own board, its own funding plan. |
The partners
Founder and CEO
Pillar: Commerce
Leads the group and the Commerce pillar. Carries group strategy, capital allocation, product and technology direction, brand, portfolio decisions and cross-pillar prioritisation.
Owns
Partner
Pillar: Craft
Owns the group's anchor jewellery business, which is the trading environment Atelier was built inside and corrected by.
Owns
Partner
Pillar: Operations
Leads Operations and the field-service platform already running inside a live workplace hydration business, the single most valuable piece of evidence the group holds.
Owns
Prices, packages and how an engagement is shaped are set out on the approach page.
Working together
The useful conversations tend to start before the brief is tidy. If you can describe the problem, that is enough to begin.